Juul Doesn’t Need To Advertise To Young People. Everyone Else Is Doing It For Them

Teen vaping skyrocketed in 2018 and many point the blame on the viral spread of the habit through social media. Even though vaping giant Juul closed its Instagram and Facebook accounts, Juul-related content continues to spread.

A study shows the main drivers of Juul’s social media presence are young people and third-party vendors, not the company itself. And vaping continues to look cool online among young people.

(Image credit: Bloomberg/Bloomberg via Getty Images)

happy wheel